The technology world sometimes behaves like fashion and each year we see new trends arise and others fade.When a big startup hit like Facebook, Twitter and Groupon come we see a storm of clones and me-too products. In some cases these huge successes creates new categories of internet products. Think about “social networks”,”social games”,”micro blogging” and the list goes on and on. Thinking about this, one question comes to my mind:
Many startups are being founded this year and how can we visualize what are the most popular concepts people build startups around ?
First we need to choose a way to visualize this concepts. Tag clouds are a popular way to see the big picture about a blog or group of text. What if we can visualize the startups founded this year as a big tag cloud. This is not the more precise way, but it’s enough to give us a feeling about the core concepts.
Now we need some data. Crunchbase again is a sweet data source. They have tags for each company in the database. Using crunchbase API I compiled some data about companies and tags used to describe these companies. After some data cleaning and transformation I came up with this tag cloud :
The iPhone and Facebook are the most iconic success in tech world in the last years. This is not a surprise at all, we see new “mobile” apps and “social” stuff everyday. These are the most popular tags in our cloud and have a huge distance from any other tag.
The success of Groupon inspired a lot of entrepreneurs, “deals”, “daily-deals”, “group-buying” and other related tags have significant number of companies. Twitter related startups are also representative.
I was expecting a large number of startups with tags related to “cloud computing” and “cloud”, but these tags do not appear in the top 20 results. The tag “cloud” appears in the position #25.
Location related tags are also not common in the dataset. There are no tags related to location in the top 50 results.
To visualize better the top results, look at this graph of the top 10 tags:
The 50 most common tags are listed in this table:
What about your company ? Are you surfing the actual trends or are swimming against the tide ?



